Podcasts are growing rapidly and they're looking for new guest all the time. The beauty...you can get on them using a VA.
It can be hard! We know because we spent months testing different strategies to get onto podcasts when we first started our second business, FreeeUp. We landed a few podcast interviews, but the time it took us to find podcasts and qualify them took away from working on our business. Combine that with getting rejected a lot and we had to figure out a better process.
Podcast research and outreach takes a lot of time. From doing the initial research into the right podcasts for you to pitch, to finding contact information for the podcast host, to actually reaching out with a good email pitch…the time adds up and can pull you away from other things in your business. Not to mention that once you send the pitch, you need to follow up and make sure that they actually give you a shot at being a guest. If you do it right, it can easily eat up 2-3 hours of your day. We experienced the same thing at first, but eventually realized that it was the perfect role for a virtual assistant.
Podcast hosts are super busy people, right? On an average day, the more popular podcasts probably get tens if not hundreds of people reaching out asking if they can be a guest on their podcast. How do you differentiate yourself from the pack and make the podcast host interested in what you’re saying? How do you craft an email or social media pitch that grabs their attention and makes then think, “Wow, I need this person…my audience would absolutely love them and their content.” Easier said than done, but in this Formula, we share exactly what we’ve learned over the years and exact outreach templates that you can use to increase your chances of being heard by podcast hosts.
Once you actually land an interview on a podcast, you then need to be ready to absolutely NAIL it. From the right tech set up to knowing the questions of the interview beforehand to having stories that you can share to avoiding the “um’s” and “uh’s” to creating a good rapport with the host during the interview…there’s a hell of a lot that goes into nailing the actual interview once you get on one. If you’re feeling nervous and weary about the podcasts that you are getting, we’ll give you a formula you can follow for prepping for interviews so your confidence will soar and podcast hosts will be impressed by your preparation. After going on 300+ podcasts we know what to expect and how to prepare you.
Imagine that…having a system for all of the research and being able to pass it off to someone else so that all you have to focus on is actually pitching and landing the interview and dominating it once the podcast host is ready to record…
Would that be a dream or what? In this Formula, we’ll teach you exactly how to get to that point. You’ll save hours each day by passing the repetitive work off to a reliable virtual assistant and you’ll be able to focus your time on the parts of the podcast pitch and interview that matter the most.
If you’re already getting on podcasts, are you always wishing that you could get on even better ones? Of course you are. It’s natural that we always want to take things to the next level. If you’re focused on business podcasts, you want to get to the Entrepreneur on Fire level where thousands of people are hearing your interview and visiting your business because of it. It’s by no means an easy task to accomplish, but we know from experience that it’s 100% possible with hard work and the right system.
If you answered “Yes” to any of the above questions, this Formula is a perfect fit for you. We’ve spent the past 4 years mastering the art of podcast research, outreach, and interviews and we’re putting it all into this Formula. Collectively, we’ve been on over 300 podcasts and we’ve developed a system of working with virtual assistants that truly works.
We’ve seen the positive outcomes of podcast interviews (increased traffic, increased new customers, increased word of mouth, and improved brand awareness) and we want to share that knowledge with you so that you can tap into the same results as well.
Whether you’re looking to get on your first podcast ever or you’ve been on a bunch already, this Formula will give you a tested and proven system for research, outreach, and mastering podcast interviews that you can use for years to come. Best yet, the system is optimized for using a virtual assistant so that your time is valued and only spent on the highest impact areas of the process.
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