The Podcast Outreach Formula



  • Get More Podcast Interviews with our Proven System for Outreach Using VAs

    Podcasts are growing rapidly and they're looking for new guest all the time. The beauty...you can get on them using a VA.

    Are you struggling to get on podcasts?

    It can be hard! We know because we spent months testing different strategies to get onto podcasts when we first started our second business, FreeeUp. We landed a few podcast interviews, but the time it took us to find podcasts and qualify them took away from working on our business. Combine that with getting rejected a lot and we had to figure out a better process.



    Is research taking too much of your time?

    Podcast research and outreach takes a lot of time. From doing the initial research into the right podcasts for you to pitch, to finding contact information for the podcast host, to actually reaching out with a good email pitch…the time adds up and can pull you away from other things in your business. Not to mention that once you send the pitch, you need to follow up and make sure that they actually give you a shot at being a guest. If you do it right, it can easily eat up 2-3 hours of your day. We experienced the same thing at first, but eventually realized that it was the perfect role for a virtual assistant.



    Are hosts not responding to you?

    Podcast hosts are super busy people, right? On an average day, the more popular podcasts probably get tens if not hundreds of people reaching out asking if they can be a guest on their podcast. How do you differentiate yourself from the pack and make the podcast host interested in what you’re saying? How do you craft an email or social media pitch that grabs their attention and makes then think, “Wow, I need this person…my audience would absolutely love them and their content.” Easier said than done, but in this Formula, we share exactly what we’ve learned over the years and exact outreach templates that you can use to increase your chances of being heard by podcast hosts. 



    Are you not optimizing the shows that you are able to get on?

    Once you actually land an interview on a podcast, you then need to be ready to absolutely NAIL it. From the right tech set up to knowing the questions of the interview beforehand to having stories that you can share to avoiding the “um’s” and “uh’s” to creating a good rapport with the host during the interview…there’s a hell of a lot that goes into nailing the actual interview once you get on one. If you’re feeling nervous and weary about the podcasts that you are getting, we’ll give you a formula you can follow for prepping for interviews so your confidence will soar and podcast hosts will be impressed by your preparation. After going on 300+ podcasts we know what to expect and how to prepare you.



    Do you wish someone else could handle the research for you?

    Imagine that…having a system for all of the research and being able to pass it off to someone else so that all you have to focus on is actually pitching and landing the interview and dominating it once the podcast host is ready to record…

    Would that be a dream or what? In this Formula, we’ll teach you exactly how to get to that point. You’ll save hours each day by passing the repetitive work off to a reliable virtual assistant and you’ll be able to focus your time on the parts of the podcast pitch and interview that matter the most. 



    Do you long for getting on higher level podcasts?

    If you’re already getting on podcasts, are you always wishing that you could get on even better ones? Of course you are. It’s natural that we always want to take things to the next level. If you’re focused on business podcasts, you want to get to the Entrepreneur on Fire level where thousands of people are hearing your interview and visiting your business because of it. It’s by no means an easy task to accomplish, but we know from experience that it’s 100% possible with hard work and the right system. 



    Is this Formula for you?

    If you answered “Yes” to any of the above questions, this Formula is a perfect fit for you. We’ve spent the past 4 years mastering the art of podcast research, outreach, and interviews and we’re putting it all into this Formula. Collectively, we’ve been on over 300 podcasts and we’ve developed a system of working with virtual assistants that truly works. 

    We’ve seen the positive outcomes of podcast interviews (increased traffic, increased new customers, increased word of mouth, and improved brand awareness) and we want to share that knowledge with you so that you can tap into the same results as well. 

    Whether you’re looking to get on your first podcast ever or you’ve been on a bunch already, this Formula will give you a tested and proven system for research, outreach, and mastering podcast interviews that you can use for years to come. Best yet, the system is optimized for using a virtual assistant so that your time is valued and only spent on the highest impact areas of the process. 

    A Proven System for Getting More Podcast Interviews


    Section 1: The Introduction


    • Module 1: Meet one of your instructors, Nathan Hirsch, as he talks about the Podcast Outreach System and how it came to be over the past 4 years. 
    • Module 2: Meet your other instructor, Connor Gillivan, as he talks about the behind-the-scenes of the system and how it can be applied to other areas of building your online presence as well. 


    Section 2: Interviewing


    • Module 1: The Type of Podcast VA to Look For 
    • Cheat sheet: Traits to Looks for & Traits to Avoid
    • Module 2: The Ideal Set Up with your Podcast VA
    • Module 3: Creating the Job Post for the Podcast VA Role
    • Cheat sheet: Job Post Template for Podcast VA 
    • Module 4: How to Interview for the Podcast VA Role
    • Cheat sheet: Questions to Ask While Interviewing for the Podcast VA
    • Activity: Find and interview at least 2 virtual assistants for the Podcast VA Role.


    Section 3: Onboarding


    • Module 1: How to Onboard your Podcast Outreach VA
    • Cheat sheet: The SICC Method for the Podcast VA
    • Activity: Hold a meeting with the VA you’re looking to hire taking them through the onboarding process. 


    Section 4: Training


    • Module 1: Introduction of the SSS Training Technique 
    • Cheat sheet: SSS Training Specific to Podcast Outreach VA
    • Module 2: SOP Training for Podcast Outreach
    • Cheat sheet: SOP for finding podcasts using big names
    • Cheat sheet: SOP for finding podcasts using lists and directories
    • Video 3: Overall tips for pitching and landing podcasts
    • Cheat sheet: One Sheeter for Pitching to Host
    • Video 4: Having your VA Send the Pitches


    Section 5: Managing your VA


    • Module 1: Communication Strategies to Set Up
    • Cheat sheet: Template for daily check-ins
    • Cheat sheet: Template to keep track of which podcasts you’ve been on


    Section 6: Nailing the Interview


    • Module 1: Nailing the Interview: Before the show, during the show, after the show.
    • Cheat sheet: Tips for Nailing the Interview
    • Module 2: Using the Podcast Outreach Formula to land speaking opportunities and virtual summits. 


    Section 7: Conclusion


    • Module 1: Final tips on running the Podcast Outreach Formula with a virtual assistant and impressing podcast hosts.
    • Module 2: Final thanks and recommendations on other Formulas and content to take through Outsource School. 


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    Please do not send your purchase back to the manufacturer.

    Refunds (if applicable)

    Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund.

    If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within a certain amount of days.

    Late or missing refunds (if applicable)

    If you haven’t received a refund yet, first check your bank account again.

    Then contact your credit card company, it may take some time before your refund is officially posted.

    Next contact your bank. There is often some processing time before a refund is posted.

    If you’ve done all of this and you still have not received your refund yet, please contact us at info@pitch.ventures.

    Sale items (if applicable)

    Only regular priced items may be refunded, unfortunately sale items cannot be refunded.

    Exchanges (if applicable)

    We only replace items if they are defective or damaged. If you need to exchange it for the same item, send us an email at info@pitch.ventures and send your item to the address we provide you. 

    Gifts

    If the item was marked as a gift when purchased and shipped directly to you, you’ll receive a gift credit for the value of your return. Once the returned item is received, a gift certificate will be mailed to you.

    If the item wasn’t marked as a gift when purchased, or the gift giver had the order shipped to themselves to give to you later, we will send a refund to the gift giver and he will find out about your return.

    Shipping

    To return your product, you should mail your product to the address we provide you once we communicate the next steps. 

    You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

    Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

    If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.

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